About Us

Selling Fragrances has been a very strong part of Ascot Direct’s business model for many years. So much so, that Ascot Direct has become somewhat of an institution with regard to the best prices on branded fragrances.

Customers literally travel from the furthest reaches in South Africa to visit our unique shop and take advantage of the spectacular bargains. Ascot has only got one branch nationwide and so it was difficult for us to tap into the Regional markets.

Not anymore, we present to you Ascot Direct, our powerful, e-commerce enabled website. All the products you can buy in the store you can now buy online, from the comfort of your home, no need to travel any further than to a PC near you and start surfing.

More than that we now offer an even wider product range, with the same ethos of good brands at prices you cannot beat, we present to you a host of new cosmetic ranges. So, sit back, relax and browse our site, we hope you enjoy your visit as much as we enjoy having you here.
If you have any Fragrance specific queries, feel free to contact us at 011 683 8000.

Ascot Store

120 Hay Street, Cnr Tramway Street, Turffontein,
Johannesburg South, Gauteng 2190, South Africa
Monday to Friday
08h30 – 17h00
08h30 – 14h00
Sunday / Public Holiday