Launched: 2017 by Stella McCartney.
Stella Pop Bluebell a floral, woody fragrance and it is the second edition in the Pop collection.
Feminine without being fragile, bold yet balanced, POP Bluebell makes a statement without ever having to shout.
POP Bluebell tempers the bright and dewy bloom of the English bluebell with a deep and intriguingly warm sandalwood base. Known for its delicate yet distinctive scent, English bluebell brings a new balance, depth and personality to the original POP scent, echoing the multifaceted nature of the now evolved new generation of Stella McCartney icons.
Sustainability
Packaging
Innovative technology was used to minimise the environmental impact of the packaging. The Forest Stewardship Council (FSC) certifies all of the collection’s boxes, a guarantee they have originated from sustainably managed forests.
Biomimicry
The English bluebell is an endangered species and it is illegal to pick it, so POP Bluebell uses biomimicry out of respect to this precious flower. Biomimicry means that the flower’s distinctive scent can be captured without any damage to the plant, or to its existence in its natural state. This is the first time headspace technology has been used on this remarkable species, and it also makes POP Bluebell the first perfume to capture the flower’s actual scent, rather than an interpretation.
